Get Your Sports Program Found by Parents Who Are Already Searching
Playfield is Victoria's dedicated sports discovery platform. List your program and get in front of families actively looking for coaching, training, and events in your sport.
List Your Program Today →Coaches, clubs, academies and venues across Victoria.
Your Program Is Great. But Parents Can't Find You.
Most coaches rely on social media posts, word of mouth, or hoping parents stumble across them online.
The problem? Social media posts disappear in 24 hours. Word of mouth has limits. And Google search favours big websites — not individual coaches.
Meanwhile, thousands of parents in Victoria are actively searching for exactly what you offer — and they can't find you.
Sound familiar?
- You have empty spots in your program but no reliable way to fill them
- You've tried Facebook and Instagram but the reach keeps dropping
- Parents find you by accident — not because you're easy to discover
- You don't have time to run paid ads or manage a complex marketing funnel
Playfield Puts You Where Parents Are Already Searching
Playfield is a dedicated sports services marketplace — like Airbnb, but for sports coaching and programs.
When a parent searches for 'cricket coaching for kids' or 'tennis academy near me', your listing shows up. Not a Facebook post that disappears in 24 hours. A permanent, searchable listing in a platform built specifically for sport discovery.
- Reach parents and athletes actively searching — not scrolling past ads
- Increase program visibility beyond your existing social media following
- Attract new participants who have never heard of you before
- Simplify your marketing — one listing, always discoverable
- Promote programs up to 90 days in advance so parents have time to commit
Social media ads cost $5–$50 per day with no guaranteed visibility. Playfield listings start at less than $2 per day — to an audience already searching for what you offer.
Choose the Plan That Fits Your Program
Launch pricing is live now. Prices will increase as the platform grows. Lock in your rate today.
Starter Event Listing
Promote your sports program to a growing national audience of parents and athletes actively searching for sports opportunities.
for 45 days — less than $2/day
What’s included:
- 45-day searchable listing on Playfield
- Visible to parents searching your sport and suburb
- Program description, images, dates and pricing
- Direct contact or booking link
Growth Event Promotion
Give your event maximum exposure and ensure parents have plenty of time to discover and book your program.
for 90 days — less than $2/day
What’s included:
- 90-day searchable listing — maximum discovery window
- Promote up to 90 days before your event starts
- All Starter listing features included
- FREE Playfield Verification Badge
Playfield Pro Subscription
Run your coaching business with unlimited event promotion throughout the year.
Unlimited listings. Cancel any time.
What’s included:
- Unlimited event listings — every program you run
- Featured profile and event listings — stand out in search results
- Verified profile status — permanent badge
- Improved discoverability across all sports and suburbs
- Consistent online presence year-round
- Cancel any time
Running a Major Event? We'll Build the Entire Campaign For You.
The Premium Event Launch Package is for coaches and academies running high-profile events — major camps, academy launches, international tours, or elite clinics.
This is a done-for-you promotional campaign including everything you need to maximise attendance.
- Dedicated landing page built specifically for your event
- 3–5 professionally edited promotional videos
- Featured placement on Playfield — top of search results
- 100-day promotion window
- Social media exposure through Playfield channels
Ready to Get Your Program Found?
Join coaches and clubs across Victoria already listing on Playfield.
List Your Program Today →